Saudi Arabia Secures 2034 World Cup: A Bold Gamble on Sport and Image
- infotrustmebro
- Dec 11, 2024
- 2 min read
The stage is set: Saudi Arabia will host the 2034 FIFA World Cup, marking another milestone in the Kingdom’s bold push into global sports. However, while the announcement solidifies the nation’s aspirations for international prominence, it comes with significant scrutiny.

A Grand Vision for Sports
The World Cup is more than just a tournament for Saudi Arabia; it’s a showcase of the country’s ambitious Vision 2030 plan. This initiative, spearheaded by Crown Prince Mohammed bin Salman, seeks to diversify the economy and position the Kingdom as a global powerhouse in various sectors, including sports.
In recent years, Saudi Arabia has invested heavily in football. From acquiring English Premier League club Newcastle United to attracting global stars like Cristiano Ronaldo and Neymar Jr. to its domestic league, the Kingdom’s influence on the sport has grown rapidly. Hosting the World Cup is the ultimate symbol of this commitment.
Human Rights Concerns Cast a Shadow
Despite the grandeur of the announcement, human rights organizations have voiced strong opposition. Critics argue that the event may come at a high cost, particularly for migrant workers who are likely to bear the brunt of construction projects.
The sponsorship system, known as “Kafala,” continues to tie workers to specific employers, leaving them vulnerable to exploitation. Reports of unpaid wages, harsh working conditions, and limited freedoms remain prevalent. Advocacy groups like Human Rights Watch and Amnesty International have called for FIFA to ensure that human rights are prioritized during preparations.
FIFA’s Role in the Debate
FIFA has acknowledged the concerns but maintains that hosting the tournament could drive positive change in Saudi Arabia. In its bid evaluation, FIFA categorized the human rights risk as “medium,” noting that the Kingdom has demonstrated a willingness to reform. However, critics question the transparency and effectiveness of these assessments, pointing out that no independent human rights organizations were involved in the review process.
Echoes of Qatar 2022
Saudi Arabia’s World Cup aspirations have drawn parallels to Qatar’s hosting of the 2022 tournament, which faced similar criticism over migrant worker treatment. While Qatar implemented some reforms under global pressure, activists argue that the changes were limited and short-lived.
Will Saudi Arabia follow the same path, or can the 2034 World Cup become a turning point for human rights in the region? The answer depends on how the next decade unfolds.
A Decade to Deliver
The clock is ticking. With 10 years to prepare, Saudi Arabia has the opportunity to prove skeptics wrong by enacting meaningful reforms and ensuring the event benefits all involved, from players and fans to workers and citizens.
But as the spotlight shines brighter, the pressure will only intensify. The world will be watching not just the games, but the stories that unfold behind the scenes.
Comments